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Alexander is a London based creative specialist dedicated to the visual architecture of hard luxury. With over a decade of experience leading the visual identity for NET-A-PORTER and MR PORTER, he bridges the gap between technical photography and high-level creative direction.

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His expertise lies in balancing the "Gold Standard" of luxury aesthetics with the technical precision required for high converting e-commerce. Whether behind the lens for a boutique watch house or leading global production projects for major retail groups, Alexander’s work is defined by a deep understanding of craftsmanship, lighting, and brand storytelling.

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