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ABOUT ME 

Alexander Darlington is a luxury product specialist with over 10 years of experience capturing the elegance of watches, jewellery, drinks and luxury products. Renowned for a meticulous, detail driven approach, Alexander showcases the intricate beauty and craftsmanship of the world's most prestigious items.

He began his career at Yoox Net-A-Porter Group, where he progressed to Photographer Team Leader and was instrumental in establishing their dedicated studios for fine watches and jewellery. Beyond his technical work, Alexander provides visual strategy consulting, helping brands enhance their presence and authority within the global luxury market.

MY STUDIO

ntroducing Alexander Darlington Studio: a specialist space in Surrey dedicated to high-end horology and jewellery photography.

Located in the historic Soper Hall in Caterham, the studio is purpose-built to meet the exacting needs of luxury craftsmanship. From April 2026, I will offer expert macro photography, creative campaign production, and comprehensive post-production services designed to elevate your brand's visual storytelling. Experience the technical expertise and artistic vision that defines modern luxury photography.

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EMMA FLEWERS, NET-A-PORTER

I’d 100% recommend Alex — the quality of his work is outstanding, and he’s incredibly reliable and an all round lovely guy. Always delivers beyond expectations!

TOM BRADFIELD, MR.PORTER

Alex is an incredibly skilled photographer, particularly in the field of Fine Watches and Fine Jewellery. Very professional, reliable and easy to work with. Highly recommended.

LUKE CANO, HI END RETOUCHER

Alexander is one of the safest pairs of hands in luxury studio photography, and I have watched him supply some of the biggest maisons in watches and jewellery with incredible imagery.

Professional, experienced, innovative and always impeccably considered - I can fully endorse his work from both a production and a delivery standpoint.

ANA BARCELO PAGAN, MAJOR SWISS WATCHMAKERS

I had the pleasure of working with Alex on a major high-watchmaking photography project across Switzerland, the UK and Italy. During our two-year collaboration he was consistently supportive, professional and eager to help. The results were outstanding!! I would definitely choose him again.

Precision. Pedigree. Pricing.

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1

The Discovery Bundle

£950

The essential toolkit for independent brands. Sharp, focus-stacked imagery designed specifically for high-conversion e-commerce storefronts and social media. This tier provides professional edge-to-edge clarity and consistent lighting that elevates your brand from the competition.

Who it's for: Perfect for emerging labels, independent watchmakers, and new collection launches.

2

Elevated Luxury

£1,450

A higher level of technical execution for brands requiring 'surgical' precision. This tier includes advanced reflection control for high-mirror finishes and specialized lighting to bring out the internal facets of gemstones. Each asset undergoes microscopic technical retouching to achieve a flawless, symmetrical finish.

Who it's for: Ideal for homepage hero banners, editorial features, and premium jewelry houses.

3

Campaign & Hero

From £2,200

Our flagship service utilizing 100MP Medium Format capture to deliver microscopic detail and extreme crop flexibility. This tier is built around a close consultative partnership, working directly with your brand to conceptualize and execute the perfect 'Hero' assets.

From bespoke creative direction to complex multi-shot compositing, we ensure every detail is tailored for global billboards, print media, and large-scale digital campaigns.

Who it's for: Global launches and brands requiring high-resolution precision and a dedicated creative collaboration to define their visual identity.

Beyond these Tiers, I am always open to discussing bespoke projects. If you have a specific creative direction or a multi-collection production in mind, please reach out. I am happy to consult on how we can scale our studio resources to align with your project goals.

Experience Leading Productions for...

Vacheron Logo
ALS logo
JLC Logo
iwc logo
Net-a-Porter Logo
mr-porter-logo
RD Logo

Get in Touch

Soper Hall, Harestone Valley Rd, Caterham CR3 6HY

info@alexanderdarlington.com  /  Tel. 07875354673

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